TD Brand refresh 2026
2026 TD BRAND REFRESH
Overview
As TD continues to expand its digital ecosystem, the existing brand system no longer consistently supports modern customer expectations, following a vanilla font and customer experience seen in many SaaS products. I worked on cascading the new proposed designs to email, ensuring alignment with our other TD digital products.
Role
User Research, UI Design, UX Design
Timeline
2 months
Overview
As TD continues to expand its digital ecosystem, the existing brand system no longer consistently supports modern customer expectations, following a vanilla font and customer experience seen in many SaaS products with a safe font. As part of the rebrand efforts, I worked on cascading the new proposed designs to email, ensuring alignment with our other digital products.
Early explorations
A multi-brand email design system that would serve as the foundation for all TD Bank's email communications, based on the same foundational layouts
Modular email components
We created a library of reusable email components including headers, footers, buttons, and content blocks that could be assembled to create any operational email while maintaining brand consistency.
Standardized Templates
We designed a set of templates for different email types (notifications, statements, alerts, etc.) that followed consistent visual patterns while allowing for content flexibility.
Educational Workshops
We conducted training sessions with content designers, project managers and developers on how to structure emails as part of their working process.